Syban HR Konnect is a Social & Technology Platform of Syban India, a HR consulting company registered under SME working in the areas of HRM, Talent Management, Talent Retention & Performance Management. Here we aim to create a Social platform for HR professionals across all levels to learn about the HR Tools, Management Styles, and New updates from the HR Industry with a strong touch of Social Media presence.
Sunday 3 July 2011
Social Media India Statistics – 45 Million Indians On Social Media By 2012
The findings of the report are as follows:
Its clear that social media is going to be a growth driver for digital media and marketing in India. Currently there are no numbers as to how big this industry actually is but as per my discussions with Industry folks most peg it close to 10% of digital media spends right now which would mean about 100 crore in size. This is definitely going to grow by multiples in the days ahead.
- 30 million Indians who are online consumers are members of social networking sites
- 20 million of these spend time on social networking sites daily
- Indians spend more time on social media than they do checking personal email
- Over the next six months 45,000 online Indians intend to join social networking sites each day
- 1/4th of online Indians were able to recall brands using social media
- Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’
- Nearly 40 million Indians are using online reviews to inform purchase decisions
- 67 percent of Indians who are on the web use online reviews to help them make purchases
- 60 percent Indians who are social media users are open to being approached by brands
Its clear that social media is going to be a growth driver for digital media and marketing in India. Currently there are no numbers as to how big this industry actually is but as per my discussions with Industry folks most peg it close to 10% of digital media spends right now which would mean about 100 crore in size. This is definitely going to grow by multiples in the days ahead.
Saturday 2 July 2011
Wednesday 29 June 2011
Saturday 25 June 2011
Subscribe to:
Posts (Atom)